Executive Leadership Team

Executive Leadership Team
Our board of directors consists of a unique mix of passionate, high-energy, fiscally conscious, and goal oriented executives, with the ability to intellectually approach each new challenge with a rare blend of creativity and analytical skills to innovate business strategies that yield measurable results in defined target markets.
Benson Samuel Benson Samuel
Benson Samuel

Benson Samuel

President / Group CEO & Chairman of the Board of Directors

Mr. Benson Samuel founded Trip Brands LLC and all of its brands headquartered in Irving, Texas, USA. He built his success on the belief that the world must be traveled and be enjoyed by all and every customer should be given the same standard of service that he expects to receive.

A visionary strategist in global travel, and as a brand champion Mr. Benson is an extremely aggressive goal oriented super achiever. His management strategies are a unique blend of entrepreneurial fervor, innovative, inspiring and independent. He offers a collaborative approach to leadership working closely with his executive leadership team and the board of directors to deliver exceptional value to its customers and stakeholders.

Mr. Benson started his career in the travel industry over two and a half decades ago and after a brief stint in the USA he returned to India in early 2000’s to help research and develop a successful business strategy for the Northern and Eastern India region, for the Riya group, and region generates 35% of the company’s total revenue of approximately 2.8 billion US dollars.

In 2009, Mr. Benson took up another challenge and this time on a journey to take the organization globally and was the person to set-up and launch Riya Travel in the USA and in 2013 in Canada. In a short span of seven years he could catapulted the company to become one of the leading travel companies in North America with over generatone hundred million US dollars in revenue.

In 2016 Mr. Benson made another major move in his life, to establish a global conglomerate in the travel industry and announced the creation of Trip Brands LLC. The strategy was to react to a growing demand in the travel industry and establish multiple distribution channels.

BookOtrip LLC - To provide a seamless booking solution to the millennial BookOtrip.com was established, this is an internet travel portal that is innovative and user friendly and operates on the most modern technology in the industry.

B2B Travel Agency - doing business as BTA, was also established as a wholesaler (consolidator) to service the retail travel agencies, online travel agency and corporate entities. Both synergies are expanded to serve globally.

He has personally selected a dynamic and enthusiastic team of experts from every segment of the travel industry in order to execute a global business plan and strategy.

As a top executive in the industry but humbled by his achievements, his charismatic personality has cultivated extensive relationships with trade partners, top notched customers, and retail agencies in the global travel industry, who now look to all of the brands owned and operated by Trip Brands LLC as a reliable and desirable global partner, reflecting his empathy, sensibility and high level of diligence and integrity.

He is well informed of the changing trends in the industry’s future, hence he is the most popular choice in the media’s go-to source for breaking aviation industry news. His pleasing unassuming personality has made him a very popular figure among the top industry leaders. He has personally picked his core team to execute his strategy and business plans into action.

Mr. Benson is an enthusiastic world traveler and has traveled across continents and oceans clocking over one hundred thousand miles a year. Enjoys outdoor activities, music, and a good movie or documentary. He and his wife Ani live in Dallas, Texas, USA.


800 W Airport FWY, Suite # 743,
Irving, TX-75062


Email: info@tripbrands.us

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